Analytics & Visualization

Web & Product Analytics

Understand your users. Optimize your product. Grow faster.

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Who It's For

This service is for SaaS companies, mobile apps, e-commerce platforms, and any digital product where user behavior is a key driver of business outcomes. Whether you’re launching a new product, optimizing an existing one, or scaling your growth engine — analytics is the foundation.

Key Deliverables

We set up end-to-end product and web analytics — from tracking plans and event instrumentation to funnel analysis and cohort reports.

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Tracking plan & event taxonomy
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Analytics SDK implementation
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Funnel & cohort analysis
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A/B test infrastructure
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Attribution modeling
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Custom product dashboards

The Challenge

You’ve built a product — but do you truly understand how users interact with it? Where do they drop off? What features drive retention? Which acquisition channels deliver real value? Without proper analytics instrumentation, product decisions are based on assumptions, A/B tests are unreliable, and growth opportunities remain invisible.

Our Approach

We build analytics from the ground up: starting with a clear tracking plan, implementing reliable event instrumentation, and delivering dashboards and analyses that directly inform product and growth decisions. We don’t just set up tools — we make sure your team can independently answer any product question with data.

Our work bridges the gap between data engineering and product management: we understand both the technical complexity of instrumentation and the business context of product metrics.

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What We Do

Tracking Plan & Event Taxonomy

We design a structured event taxonomy that captures every meaningful user interaction. Clear naming conventions, consistent properties, and documented business logic ensure your tracking is clean, scalable, and useful from day one.

Analytics Implementation

We instrument your web and mobile applications using tools like Segment, Amplitude, Mixpanel, Google Analytics, or custom solutions. Every event is validated, tested, and documented.

Funnel & Conversion Analysis

We map your user journeys, identify drop-off points, and quantify conversion rates at every stage. Where are you losing users — and why?

Cohort & Retention Analysis

We analyze how different user segments behave over time: retention curves, engagement patterns, and lifecycle stages. Which users stick? What made them stay?

A/B Testing Infrastructure

We set up experimentation platforms that let you run statistically rigorous tests. From feature flags to statistical analysis — we ensure your experiments produce reliable results.

Attribution Modeling

We help you understand which channels, campaigns, and touchpoints actually drive conversions. Multi-touch attribution, incrementality testing, and marketing mix modeling — we go beyond last-click.

Product Dashboards

We build real-time dashboards that give product managers, growth teams, and leadership instant visibility into product health: DAU/MAU, feature adoption, session metrics, and business KPIs.

How it Works